The Paolo Sebastian ethos is to design garments that accentuate the beauty of the individual and we wanted this to channel this experience with a refreshed website that places Paolo’s most stunning pieces at the forefront.
Upon the launch of Paolo’s first ever range of ready to wear shoes and scarves, we were tasked with integrating an e-commerce store into the re-designed website.
To hit the nail on the head, we needed to maintain the existing high end look and feel of the website while ensuring smooth functionality to reflect the value of the products and showcase the new product campaign content.
Thanks to the ultra-clean and intuitive website design every page is easily accessible with just one touch or click. This effortless structure ensures smooth and linear user experience across desktop and mobile.
Each collection page is an experience in itself with gorgeously integrated campaign videos and immersive image galleries that leave lasting impact through cleanly arranged large-scale imagery.
The minimal, yet structured nature of the refreshed site leaves a solid foundation to scale alongside the growth of the Paolo Sebastian brand.