Sugar-dusted social media for delicious donuts.
Situated in the thriving hub of food of Plant 4 Bowden, dessert-lovers line up at Cakeboy for delectable vegan donuts.
We wanted to spice up Cakeboy’s Instagram feed by channelling the vibrant and charming colours and flavours of their donuts with dynamic video content and colourful animations, all while staying consistent with the fun and quirkiness of their brand.
The team at Cakeboy were looking to sell more Donut Packs through their website. We conducted an analysis to inform what content engaged their audience the most and brought clicks to the site. From this we created ad campaigns to drive website visits and donut pack purchases. A certain ‘voice’ and personality was maintained through engaging copy and consistent community management.