Light is a social enterprise, non-for-profit and Adelaide’s new home for tech innovation, creativity and hospitality. As Light’s marketing partner, we work with them to communicate this message through printed collateral, digital platforms and much more. Partnering with Light has also allowed us to work alongside their incredible list of venues, partners and collaborators including Aurora Restaurant, The Lab, Beags and Little Mission Cafe.
We created this visually rich, evocative book to communicate Light’s unrelenting ambition and limitless potential to grow and maintain human intimacy as well as showcase their diverse range of venues and capabilities.
Our approach to the Light social media is to showcase their tech innovation alongside highlights from around their hospitality venue, all with aligned messaging to tell the story of the project through the tone of voice of Light founders Nick and Sophie Dunstone.
Part of Light’s tech innovation journey is their Virtual Production Studio. We were tasked with building a brand-aligned website that effectively showcases existing content created in the studio, whilst communicating the benefits of virtual production and Light’s mission to make virtual production accessible to filmmakers and content creators at any stage of their career.