BANTA Creative Agency

Rumi & Fae

Artisanal identity for handmade children’s decor.

Rumi & Fae puts the fun into children’s decor, featuring gorgeous, handmade pieces and whimsically curated collections. For a modern take on children’s branding, we made sure to incorporate plenty of earthy tones and funky vibes into their brand identity, logo and typeface, while still celebrating the colour and fun of childhood. 


As a COVID-born business, a huge part of Rumi & Fae’s growth and success relied on their online presence and purchase capabilities/accessibility. Using Shopify, we were able to build a strong, on-brand e-commerce website through which the brand has become inundated with customer orders and appreciation.