Bold, powerful creative direction and design for an empowering, unapologetic artist.
With the launch of her new EP in the works, Saiyon was after a new logo and branding. The brief was a simple, bold, Japanese-inspired logotype with a contemporary feel. To nail the brief we got to work on a custom type treatment resulting in a bold weight extended sans serif logotype that’s impossible to ignore.
We designed the cover artwork for Saiyon’s debut EP Recovery including a record cover and label design for the vinyl release. This was done alongside the cover artwork for singles Kerosene and Recovery.
Through our in-house content production team YBY Creative we produced music videos for lead singles Kerosene and Recovery.