A new contemporary look for a coming of age single.
We had the privilege of working with Stellie and UNIFIED Music Group to create the artwork and release content for her 2021 single ‘22 Pieces,’ Stellie’s first new music since her 2020 self-titled E.P. This was also an opportunity to refresh Stellie’s typeface and logo design to give a more contemporary look.
The creative brief for the single art was simple – it needed to be striking and colourful, with an underlying retro feel. Alongside striking photography, we took a subdued approach to the artwork design with a subtle, contemporary use of colour informed by the photography and art direction.
Alongside the new logo and artwork for 22 Pieces, we created branded assets for the single launch including a refreshed website design and an animated Spotify Canvas.
We know that an engaging Spotify canvas can increase song streams, saves, profile visits and social media shares, so we used motion graphics to enhance the single photography to give it a dynamic, glitchy, VHS look.
The shoot content, design direction and typography was also applied to the Stellie website to ensure a consistent look and feel across all of Stellie’s online touchpoints upon release of the single.
The imagery for the album art and to accompany the launch of 22 Pieces required a studio photoshoot with big colourful backdrops, a nostalgia-inducing dress, and hair and makeup inspired by looks from the late 80s and early 90s.